A storefront and campaign work for a botanical skincare brand

A botanical skincare range is broad. Customers need to find the right product among many.

The brand also has a strong visual language. The storefront had to carry it, not flatten it.

Two jobs, then. Make a large catalogue easy to browse. Make every page look like the brand.

Both had to hold as the range grows and the campaigns change.

The work had to serve the customer first. A beautiful page that hides the right product does not sell it.

We engineered the storefront around the catalogue. A hundred products, with filtering and sorting that narrow the choice quickly.

Checkout supports cash on delivery. The order flow is short, with no step that does not need to be there.

The storefront is a custom build. It changes when the brand needs it to, on the brand's schedule.

Filters follow how customers browse the range. Sorting brings the right products forward without a search.

Product pages carry the campaign visuals. The storefront reads as part of the brand, not as a template.

The campaign work fills the storefront's pages. Campaign headers and product creative are produced for the brand.

Products are composed in 3D with the textures of the range: gels, foams, flowers. A new variant does not need a reshoot.

The same visuals run in campaigns and on the store. A customer sees one brand from the ad to the checkout.

Each visual is produced once and used across the store and the campaigns.

The storefront is live, and we still run it.

Campaigns and storefront are made by the same team. Each new campaign arrives on the store as well as in the feed.