Content and a funnel for a direct-to-consumer brand

A direct-to-consumer brand owns its relationship with the customer. It also owns every step between a first view and a paid order.

The brand held us to a high standard throughout. Each piece of content had to earn its place. Each step of the funnel had to justify itself in sales.

The task was simple to state. Turn attention into purchases, and show the line between them.

Nothing in between is owned by anyone else. The brand carries the full cost of every step that leaks.

We engineered the funnel from first view to checkout. Each campaign has a landing point built for it, and each landing point has one job.

Tracking follows the customer through every step. A purchase is attributed to the content that started it.

That attribution decides what runs next. Budget moves toward what sells, and away from what is only watched.

The brand sees the same numbers we do.

Reporting shows the full path of each order: the view, the click, the page and the purchase.

The content was made to sell, not only to reach. Every piece carries a reason to buy and a clear next step.

Formats are cut for the placement they run in. Hooks are tested, and the ones that hold attention are kept.

Production, editing and distribution sit with one team. When a hook stops working, the next version is a same-week job.

Nothing is published without a place in the funnel. Every piece knows where it sends people.

1.2 million views.

More than 200 purchases, driven directly from the content and the funnel we built.

Each purchase is attributed to the content that started it. The brand can see which pieces sell, not only which ones are watched.