An online parapharmacy, built and run end to end
An online parapharmacy for Tunisia, with curated brands, 24 to 72 hour delivery and payment on delivery. The ad creative runs into the same funnel.
Results
Live, run by us
Platform
Figures are reported by the client or read from their own platform analytics.
The challenge
A parapharmacy sells products people already trust. The brands are known. The question is where people choose to buy them.
Selling online in Tunisia has its own rules. Delivery times have to be clear before the order. Payment on delivery has to be part of the checkout, not an exception.
The platform had to be built around those rules from the start. So did the advertising that brings people to it.
The system we engineered
We engineered the store as a custom platform. The catalogue is curated, brand by brand.
Delivery logic sits inside the checkout. Customers see a 24 to 72 hour window before they order.
Payment on delivery is built into the order flow.
The Meta Ads funnel lands inside the same platform. A campaign, a product page and a checkout share one set of data.
The platform is ours to maintain. Changes to the catalogue, delivery or checkout do not wait on a third-party roadmap.
The catalogue can grow brand by brand without a rebuild.
The content machine
The ad creative is produced by the same team that built the store. Product creative is composed for each campaign, including brand gift sets.
Each piece runs into the funnel it was made for. The creative, the page it lands on and the order it leads to are planned together.
When a product or an offer changes, the creative and the page change with it.
Product pages and campaigns share the same visuals. A customer recognises the product they saw in the ad.
The result
The platform is live, and we still run it.
Campaigns, catalogue and orders meet in one place, on a platform we built and maintain.